Bogoevska-gavrilova, Irena
Full Name
Bogoevska-gavrilova, Irena
Loading...
2
0
5
0
false
Loading...
3
0
5
0
false
Subject
- 1 influencer marketing, content value, social media, brand awareness
- 1 influencer marketing, involvement, brand awareness, social media
- 1 influencer marketing, social media, credibility, purchase intention
- 1 influencer marketing, social media, involvement, trust, purchase intention
- 1 involvement
- 1 like, share, comment, lifestyle brand-related content, social capital
- 1 social media
- 1 social media, like, comment, share, life style content, social capital, intentions
- 1 socio-economic profile
- < previous
Date issued
- 14 2020 - 2024
Type
Fulltext
Results 1-14 of 14 (Search time: 0.825 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article | |
| 2 | DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 13-Nov-2021 | Article | |
| 3 | THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article | |
| 4 | HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS | Bogoevska-gavrilova, Irena | 2021 | Article | |
| 5 | INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article | |
| 6 | MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article | |
| 7 | Memorable experiences: Building loyal visitors to cultural institutions | Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 2023 | Proceeding article | |
| 8 | PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEY | Levkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija | 2022 | Journal Article | |
| 9 | THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article | |
| 10 | The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article | |
| 11 | SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article | |
| 12 | Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article | |
| 13 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
| 14 | What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |