The Europеаn Construct, its Ethical Values and the Media Reality

Abstract

The beginning of the new century took us into an entirely new epoch which, unfortunately, still have unresolved situation of the previous century. One of the attempts to resolve these drawbacks can be seen in the historical and political fact of the establishment of the European Union. At the same time, the establishment of EU requires a very constructive and pluriperspective analyze of the (political) identity of the Union, its moral and ethical justification base, especially through the media and their space. It is about pluriperspective moral justification of the applicability of the ethical value system that is offered by the new European identity that is trying to impost, through the media reality, the media as the (communicative) place for exchanging the knowledge of society itself. Hence, this paper deals with analysis of ethical value and viability of this new identity, moral values carry with it and offered by the same, the role of media in creating and transferring this image, because they are a major engine of shaping and reshaping the world, the life…, and the importance of journalism in the process of educating the public regarding European ethical values, because common knowledge is that public constitutes communicational, social, political and general value space, necessary for an individual life orientation of people, as well as for the collective shaping of the social and political will.