Digital transformation leading the way

Abstract

The new digital era has raised the bar for everybody, and recent pandemic challenges have tangled the already very great complexity the way business is done. Diversified alleys of discussions emerge in this segment but still very commonly argued by scholars is perspectives of productivity. Although the number of papers on Digital Transformation evolved over time, it was only after 2014 that their numbers increased significantly (Reis et al., 2018). This academic article refers to relevant scientific work on various levels stressing and engaging the context of Macedonia. The elements of digital transformation considered in the research involve aspects related the volume of information and communication, aspects of the business modelling and improving business processes. The significant challenge is to integrate “digital” into the DNA of the business models. This is essential for success of any company and it is becoming a critical management issue (Horlacher & Hess, 2016). The Digital Transformation success relays strongly on the process and operations management changes and as with any IT-enabled change, it is not enough to bring the IT to the organization (Benjamin & Levinson, 1993; Dreme et al., 2017). In this line this research efforts is aiming at contributing towards this area raising questions and offering some potential answers in the segment of digital transformation in North Macedonia.